WEEK SIX

WEEK SIX

this week's shortcuts:

(space)
shift return  force break
shift command M  em space
shift command N en space


(editing)
command C copy
command X cut

command V paste

command Z undo

(viewing)
command + zoom in
command - zoom out
W-toggle for normal/preview mode
command 0 fit in window

(type)
type size: Shift+command + < or >
type leading: option + up or down arrows 
type tracking: option + left or right arrows

TUESDAY

LECTURE:
Paragraph Rules and Span Columns

    
Paragraph Rules

The simple premise of a paragraph rule, be it above or below your text, is that it moves relative to the text. As a paragraph level format, a rule is associated with the paragraph type and will follow it faithfully regardless of what edits are applied to the text. You might think of the rule as the original anchored object. And, of course, rules can be incorporated into paragraph styles. One click is all you need to apply a rule and, potentially change the appearance of your text dramatically.
At their most basic, Paragraph Rules are a great way to differentiate blocks of information without needing to resort to changing point size, which might result in a mish-mash of different type sizes on your page. In addition to the weight, style, and color of a rule, you can also set its width: either the width of the column or the width of the line of type itself. Where rules really come into their own, is in giving you the ability to have type reversed out of a solid rule.

Using Span and Split Columns

With your cursor in the paragraph you want to work with, go to the Paragraph panel menu and choose Span Columns…then choose a Paragraph Layout from the pull-down menu.

Single Column. This is the default setting and is just the normal behavior of text in a column. The text spans the width of the given column with using the information entered in the Text Frame Options dialog box.

Span Columns. This is the setting that made this feature such a welcome addition to our type toolbox when it debuted. The fact that we could actually have a headline span across multiple columns in a multi-column text frame was like manna from heaven. Up until that time, we were either stuck with creating a separate header text frame, or having to make a one-celled table to contain the header. Not fun.

LESSON:
Recreate The Broad Brochure using Style Sheets



LAB:

Finish "On View" page of Brochure

Images:

COPY:

WELCOME THE BROAD IS A CONTEMPORARY ART MUSEUM FOUNDED BY PHILANTHROPISTS ELI AND EDYTHE BROAD. THE MUSEUM IS HOME TO MORE THAN 2,000 WORKS OF ART AND HOLDS ONE OF THE MOST PROMINENT COLLECTIONS OF POSTWAR AND CONTEMPORARY ART WORLDWIDE. 

General Info
To enjoy the museum and keep artworks safe, please:  

Look, but do not touch the artwork. Works of art are fragile,
so we recommend keeping a two-foot distance.

Stay together. Children 12 and under must be supervised by an adult at all times. We recommend holding hands in the galleries with younger children. 

Do not bring food or drinks into the museum. 

Keep mobile phones and other devices on silent. 

Do not bring bags larger than 11 x 17 x 8 inches into the museum. Backpacks must be worn on front of body.

Your Visit

Here’s what you need to know for your visit today.

Museum Hours

Monday Closed

Tuesday 11 a.m. - 5 p.m.

Wednesday 11 a.m. - 5 p.m.

Thursday 11 a.m. - 5 p.m.

Friday 11 a.m. - 5 p.m.

Saturday 11 a.m. - 5 p.m.

Sunday 10 a.m - 6 p.m.

Mobile App/Audio Tours

Make the most of your visit by downloading the Broad’s app. Engage with The Broad’s art and architecture through video, audio and text. Select a self-guided tour and go at your own pace.

Photography and Sketching

You are welcome to take photographs of the collection for personal use unless otherwise noted. Drawing with pencil in the galleries is also permitted. Please do not use flashes, tripods, video cameras, easels, or selfie sticks.

Visitor Services Associates

Have a question? Ask any Visitor Services Associate VSA) you see throughout the building. Our VSAs can tell you about the collection, help you reserve tickets for upcoming programs, show you how to download and navigate the mobile app, and much more. We are here to help.

Programming

Check out our public programs by visiting thebroad.org/programs, or ask a VSA about what programs are happening today.

Shop

The Shop at The Broad is located in the lobby and features limited edition prints, books, gifts, jewelry, The Broad publications and more.

Eat/Drink

Located on the plaza, Otium is a contemporary American restaurant by chef Timothy Hollingsworth. For reservations and hours, visit otiumla.com.

Accessibility

All galleries and facilities are wheelchair accessible. Large print gallery notes and audio tour transcripts are also available free of charge.

Groups and Tours

Ask a VSA about public tours and pop-up talks happening today. Interested in a private group tour? Visit thebroad.org/groups to learn more.

Connect

The Broad

/thebroadmuseum

@thebroadmuseum

thebroadmuseum

@thebroad

The Shop at The Broad

@theshopatthebroad

Free Wi-Fi

On VIew

Third Floor Galleries

The Broad’s third floor galleries show a rotating selection of works from the Broad collection and are accessible
with free general admission. 

First Floor Galleries

Special Exhibition: 

Jasper Johns: 

‘Something Resembling Truth’ 

February 10-May 13, 2018 

See page 7 for more details.

First Floor

Installation: Yayoi Kusama’s 

Infinity Mirrored Room

Yayoi Kusama’s Infinity Mirrored Room is a mirror-lined chamber housing a dazzling and seemingly endless LED light display. This experiential artwork has extremely limited capacity, accommodating one visitor at a time for about a minute. It requires a separate free timed same-day reservation, which ticket holders are able to book, pending availability, after being admitted into the museum. Due to the limited capacity of the installation, not all visitors are able to experience it. To check availability, visit the kiosk in the center of the lobby.

Lending Library

The museum is also home to The Broad Art Foundation, which was created in 1984 as a pioneering lending library dedicated to increasing public access to contemporary art through an extensive loan program. The foundation has made more than 8,500 loans to over 500 museums and galleries around the world.

Image credits: Jasper Johns, Flag, 1967. © Jasper Johns/licensed by VAGA, NY. Roy Lichtenstein, / ... I’m Sorry!, 1965-66, 

© Estate of Roy Lichtenstein; photography credit: Douglas M. Parker Studio, Los Angeles. Yayoi Kusama, Infinity Mirrored Room­The Souls of Millions of Light Years Away, 2013, © Yayoi Kusama, courtesy of David Zwirner, NY. Robert Therrien, Under the 

Table, 1994, © Robert Therrien/Artists Rights Society (ARS), New York, NY; photography credit: Elizabeth Daniels.

THURSDAY:

LECTURE:

Finish recreating The Broad Brochure using Style Sheets
Run thru preflight
Hand brochure in on CANVAS as PS 4

PAGE 4:

Quick Facts

The Broad collection continues to grow—adding about one
work a week.

Nearly all 2,000+ works in the Broad collection are stored on-site in the 21,000 square feet of collection storage. One work that isn't: Charles Ray’s life size Firetruck

The Broad collection includes works by more than 200 artists.

The longest artwork in the collection is Takashi Murakam’s In the Land of the Dead, Stepping
on the Tail of a Rainbow, which measures 82
feet long.

The Broad collection includes the largest representation of Cindy Sherman’s work—129 works and counting.

The Broad’s freight elevator is 20 x 14 x 16 feet, and was built to be able to transport the longest single-piece work, Ellsworth Kelly’s Green Angle, up to the skylit
third floor gallery.

The Broad collection
has the deepest holdings of German conceptual artist Joseph Beuys on
the West Coast.

THE COLLECTION

Eli and Edythe Broad have been building their collection of postwar and contemporary art over the last five decades, and the collection continues to grow by approximately one artwork per week. With a belief thatthe greatest collections are developed alongside practicing artists, the Broads focus on the art of their time.

  
With in-depth representations of influential contemporary artists, such
as Jean-Michel Basquiat, BarbaraKruger, Cy Twombly, Ed Ruscha, Kara Walker, Christopher Wool, Jeff Koons, Joseph Beuys, Jasper Johns, Cindy Sherman, Robert Rauschenberg and more, plus an ever-growing collection of works by younger artists, The Broad enriches, provokes, inspires, and fosters appreciation of contemporary art.

Image credits: Jean-Michel Basquiat, Untitled, 1981, ©The Estate of Jean-Michel Basquiat/ADAGP, Paris/Artists Rights Society (ARS), New York, NY; photography credit: Douglas M. Parker Studio, Los Angeles. Barbara Kruger, Untitled (Your body is a battleground), 1989, © Barbara Kruger. Ed Ruscha, Norm’s, La c;enega, on Fire, 1964, © Ed Ruscha.

PAGE 6:

The Building

The Broad is designed by world-renowned architecture firm Diller Scofidio + Renfro
(DS+R) in collaboration with Gensler. 

Dubbed “the veil and the vault,” the museum’s design merges the two key programs of the building: gallery space and the collection storage that supports the museum’s extensive lending activities.  

Compared to the smooth and shiny exterior of the adjacent Walt Disney Concert Hall, The Broad’s “veil” was designed to be porous and absorptive. 

To highlight the history of the Broad collection and its lending library, DS+R placed the artwork storage front and center. The central mass,
called the “vault,” houses the collection and appears to hover in the middle of the building. 

During your visit, you will tunnel through the vault-up the 105-foot escalator that takes you straight to the third floor galleries; up or down the cylindrical glass elevator; or down the central stairs that wind through the vault, providing glimpses into collection storage along the way.

Quick Facts

The “veil” is made of 2,500 fiberglass ­reinforced concrete panels and 650

The third floor gallery features 318 skylights that filter in diffused northern light. 

36 million pounds of concrete make up the “vault.” 

The vault walls are made of a Venetian plaster.

The plaza next to The Broad was also designed by DS+R and features a grove of 100-year-old Barouni olive trees. 

The Broad includes 50,000 square feet of gallery space- 35,000 square feet of column-free space on the third floor and 15,000 square feet on the first floor.

Page 7:

Ask a VSA

Have a question? Need help getting that perfect photo? Looking for restaurant recommenda-tions? Ask a VSA! 

The Broad’s Visitor Services Associates (VSAs) can be found throughout the museum dressed in black with a red lanyard. They can tell you about the artwork on view, recommend must­see exhibitions, help you to reserve tickets for upcoming programs, and much more. The VSAs have extensive knowledge of the works in the Broad collection, and are always eager to talk about all things art-related. 

VSAs give pop-up art talks and lead tours throughout the day. Times and locations vary, so ask any VSA for details. Interested in a private group tour? Visit thebroad.org/groups to learn more. 

Page 8

The Shop at the Broad

Inspired by the Broad collection and located in the lobby, The Shop at The Broad features limited-edition prints, books, posters, T-shirts, gifts, jewelry, The Broad publications and more. The Shop provides a unique, world-class retail experience through products that celebrate both the building’s architecture and the artists in the collection. 

Otium Restaurant

Located on the plaza next to The Broad, Otium  is a contemporary American restaurant helmed by chef Timothy Hollingsworth. Featuring an eclectic menu that blends both refined and rustic techniques, Otium merges indoor and  outdoor spaces by utilizing wood-fire rotisseries, a mezzanine garden and an open kitchen. For reservations and hours, visit otiumla.com.

Image credits: Otium, photography by Sierra Prescott

Page 9

Jasper Johns 'something resembling truth'

Simulating familiar things such as American flags, targets, numerals, lightbulbs, and ale cans, Jasper Johns’ best-known works study and question the nature of the art object and how perception shapes meaning. He has continued to alter and expand his imagery and formal strategies, and has become increasingly engaged with a wide range of human experiences, among them memory, creativity, doubt, childhood, aging and mortality. 

Johns’ first solo exhibition, held at the Leo Castelli Gallery in 1958, marked the beginning of his recognition as an innovator whose work established a decisive new direction in contemporary art. 

Leading on from Abstract Expressionism, he paved the way for Pop, Minimal and Conceptual art. Since then, Johns has continued to be regarded as one of the most significant artists of the late twentieth and early twenty-first centuries. 

Works in the exhibition, though full of changes as well as continuities, share a common aim: they examine how the act of seeing both shapes, and is shaped by, thought and feeling. Challenging our senses, and encouraging new ways of thinking about and experiencing the world, all of his works-in the artist’s words-strive to achieve ‘something resembling truth’.

Exclusive exhibition sponsor LOU IS VU I TTON Organized by the Royal Academy of Arts, London, in collaboration with The Broad, Los Angeles. This exhibition is supported by an indemnity from the Federal Council on the Arts and the Humanities. Image credit: Jasper Johns, Target, 1961. Encaustic and collage on canvas. 167.6 x 167.6 cm.The Art Institute of Chicago C Jasper Johns/ Licensed by VAGA, New York, NY. Photo: Cl 2017. The Art Institute of Chicago / Art Resource, NY / Scala, Florence.


Page 10-12

Level One

Lobby

Special Exhibition: 

Jasper Johns: ‘Something Resembling Truth’

The Shop at The Broad 

Restrooms 

Plaza 

Otium Restaurant 

Special Exhibition
Jasper Johns: 'Something Resembling Truth' 
February 10-May 13, 2018 

Three Flags, 1958

Target, 1961

False Start, 1959

n Memory of My Feelings,
Frank O’Hara, 1961

Between the Clock and the Bed, 1981

Untitled, 1964-65

Watchman, 1964

Summer, 1985

Bridge, 1997

 Regrets, 2013

Also on view: Yayoi Kusama, Infinity Mirrored Room-The Souls of Millions of Light Years Away, 2013

Level 2

The Oculus Hall

Restrooms

Administrative

Offices

Collection

Storage

Windows

Level 3
Galleries

Page 13

MOBILE APP AND
AUDIO TOURS 

Download The Broad’s free mobile app, accessible on Apple and Android smartphones or Wi-Fi­enabled portable electronic devices-just search “The Broad” in the app store. Featuring audio, video, maps, descriptions of artworks and self-guided audio tours, the app will help deepen your engagement with the collection and the building. 

The app’s audio and video tours can be taken as multi-stop tours or individually throughout the galleries. Look for the below symbols in the galleries to find a tour stop. 

Need headphones? Stop by The Shop at The Broad to buy a pair of The Broad’s branded earbuds.

Jasper Johns: ‘Something
Resembling Truth’ 

Learn about Johns’ unique works through commentary by exhibition curators Roberta Bernstein and Edith Devaney, as well as The Broad’s associate curator Ed Schad. Featuring in-depth exploration of key exhibition pieces, rare video of the artist, and an introduction by The Broad’s founding director Joanne Heyler. Available on The Broad App, or see a VSA.

Looking with LeVar
A family audio tour for kids of all ages, narrated by award-winning actor, director KIDS and education advocate LeVar Burton.

Artists-on-Artists
A tour featuring collection artists talking about works by other artists also in the collection. 

Inside The Broad
Explore selected works in the Broad collection with commentary by the people who built it-founders Eli and Edythe Broad and founding director Joanne Heyler. 

Architecture
Learn more about The Broad’s “veil-and-vault” design concept from Elizabeth Diller, principal-in-charge at Diller Scofidio+ Renfro, the firm that designed The Broad. View the architecture tour stops and locations on the app.

Page 14

Explore Grand Avenue

Grand Avenue is one of the foremost destinations for art and culture in the world. The Broad joins premier architecture and arts organizations on Grand Avenue, including Center Theatre Group, the Colburn School, Grand Park, Grand Performances, LA Master Chorale, LA Opera, LA Phil, Los Angeles Central Library, MOCA, REDCAT, The Music Center and Walt Disney Concert Hall. Take time to explore Grand Avenue during your visit to The Broad.

IMAGES:

Quick Facts

The Broad collection
 continues to grow—adding about one work a week.

Nearly all 2,000+ works in the Broad collection are stored on-site in the 21,000 square feet of collection storage. One work that isnt: Charles Ray’s life size Firetruck

The Broad collection includes works by more than 200 artists.

The longest artwork in the collection is Takashi Murakam’s In the Land ofthe Dead, Stepping on the Tail of a Rainbow, which measures 82 feet long.

The Broad collection includes the largest representation of Cindy Sherman’s work—129 works and counting.

The Broad’s freight elevator is 20 x 14 x 16 feet, and was built to be able to transport the longest single-piece work, Ellsworth Kelly’s Green Angle, up to the skylit third floor gallery.

The Broad collection has the deepest holdings of German conceptual artist Joseph Beuys on the West Coast.

THE
COLLECTION  

Eli and Edythe Broad have been
building their collection of postwar
and contemporary art over the last
five decades, and the collection
continues to grow by approximately
one artwork per week. With a belief that
the greatest collections are developed
alongside practicing artists, the Broads
focus on the art of their time. 
With in-depth representations of
nfluential contemporary artists, such as
 Jean-Michel Basquiat, BarbaraKruger, Cy Twombly, Ed Ruscha, Kara Walker, Christopher Wool, Jeff Koons, Joseph Beuys, Jasper Johns, Cindy Sherman, Robert Rauschenberg and more, plus an ever-growing collection of works by younger artists, The Broad enriches, provokes, inspires, and fosters appreciation of contemporary art.

Image credits: Jean-Michel Basquiat, Untitled, 1981, ©The Estate of Jean-Michel Basquiat/ADAGP, Paris/Artists Rights Society (ARS), New York, NY; photography credit: Douglas M. Parker Studio, Los Angeles. Barbara Kruger, Untitled (Your body is a battleground), 1989, © Barbara Kruger. Ed Ruscha, Norm’s, La c;enega, on Fire, 1964, © Ed Ruscha.